Beyond the airport counters and bustling city centres, Avis has also made meaningful strides in the world of sport – particularly golf. From enabling seamless travel for players to supporting development initiatives, their commitment to the game is evident.

We sat down with Corinne Grobler at Avis to learn more about their brand philosophy, their involvement with GolfRSA’s Inter-Provincial tournaments and how they’re helping drive the future of golf in South Africa.

What sets Avis apart in such a competitive industry?
At Avis, we believe people don’t just rent a vehicle. They trust us with a part of their journey. What sets us apart is our relentless focus on customer service, our deep-rooted brand heritage and our commitment to innovation. We don’t just try harder, we try smarter.

How does Avis South Africa’s service and innovation meet modern needs?
Today’s travellers demand speed, flexibility and convenience. We’ve introduced seamless digital booking, quick check-in systems and a broader fleet mix to serve corporate and leisure clients. Our aim is to anticipate what our customers need before they even ask.

‘We’re proud to play a small role in the growth of future champions’

How is Avis becoming more eco-conscious?
Sustainability is no longer optional, it’s essential. Avis is actively expanding its hybrid and electric vehicle offering, investing in greener infrastructure and constantly reviewing our operational footprint to reduce emissions. We’re committed to driving change for a more sustainable future.

What role does technology play in enhancing customer experience?
It underpins everything, from our mobile app and contactless rental process to real-time vehicle tracking and feedback systems. These tools not only enhance convenience, they also help us personalise the customer experience.

How important is community engagement to Avis South Africa?
It’s vital. As a business rooted in local communities, we believe we have a responsibility to give back. Whether it’s through skills development, sports sponsorships or outreach programmes, we want to play an active role in helping South Africa grow.

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What does Avis look for in a partnership or sponsorship?
We look for partners who share our values: excellence, accessibility and positive impact. Whether in sport, business or the arts, we support initiatives that inspire and uplift, particularly those that support youth development and transformation.

What inspired Avis to support GolfRSA and the Inter-Provincial tournaments?
These events represent the pinnacle of team competition in South African amateur golf. Supporting this initiative aligns perfectly with our commitment to youth and talent development. We saw a chance to make a meaningful difference.

How does sponsoring vehicles for these tournaments align with Avis’ values?
Mobility is what we do – and this partnership lets us provide safe, reliable transport for teams travelling across the country. It’s about removing barriers so that young golfers can focus on performance, not logistics.

What impact do you think the partnership has on golf development?
Our support enables GolfRSA to run these tournaments more efficiently and affordably, which directly benefits the provinces and players involved. We’re proud to play a small role in the growth of future champions.

Any standout moments from the partnership with GolfRSA?
One moment that stands out was hearing how a junior team from a remote province travelled to their first IPT thanks to the sponsored vehicles. For those players, it wasn’t just about the golf, it was about opportunity, confidence and inclusion.

Will Avis expand its involvement in South African sport and golf?
Yes, absolutely. Golf, in particular, speaks to our brand: precision, discipline and a drive for excellence. We’re always looking for meaningful ways to expand our support, especially in grassroots and developmental pathways.

What’s on the horizon for Avis for the rest of 2025 and beyond?
We’re focused on expanding our electric and hybrid fleet, enhancing digital experiences and exploring more partnerships that empower youth and communities. It’s an exciting time, and we’re just getting started.

Whether it’s transporting the country’s rising stars to South Africa’s most iconic golf courses or helping everyday travellers get from A to B with ease, Avis South Africa continues to live up to its promise, ‘We Try Harder’.With a strong focus on service, sustainability, and community, Avis isn’t just keeping pace; they’re setting the pace, on the road and in the fairways.

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GOLFRSA